Measure Protocol - Blog

2 min read

News release: Announcing results of first industry-wide blockchain pilot program

By Measure Protocol on Jun 18, 2019 11:13:05 AM

We were pleased to announce some of the high level results of our pilot program this week. Check out the full news release below for details on the project. 

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1 min read

We head to the NEXT Conference to talk blockchain

By Measure Protocol on Jun 10, 2019 9:07:00 AM

Planning to be in Chicago later this week for the Insights Association NEXT conference? Make sure to mark your calendar for the last session of the two-day event when our CMO Paul Neto presents "Exploring the Functional Capability of Blockchain in Market Research." He'll make sure to wrap up your conference experience in style!

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1 min read

On ESOMAR's RW Connect blog: data, GDPR and economics

By Measure Protocol on May 29, 2019 7:07:00 AM

Our CEO Owen Hanks recently wrote an article for ESOMAR's RW Connect blog entitled "Data is a Nonrival Economic Good: How do we (all) get the most out of it?" He writes about how personal data can be classified in the elusive economic category of goods that has been earmarked as "nonrival" because it is not depleted and can potentially be used more than once. The term gained popularity in reference to data in a paper by Stanford economics professors Christopher Tonetti and Charles I Jones. The classification of data has become even more important in the face of legislation like GDPR.

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1 min read

We talk blockchain on the HappyMR Podcast

By Measure Protocol on May 23, 2019 6:08:23 PM

Last month, we joined the HappyMR podcast live at the IIeX North America conference in Austin. John Martin, our CTO who was also giving a presentation at the event, joined host Jamin Brazil to talk about blockchain, sampling and market research. 

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1 min read

Hot off the presses: new article on Research-Live

By Measure Protocol on May 14, 2019 10:31:00 AM

"Privacy is central to consumers and anyone working with their data; and GDPR has only highlighted this further. Measure Protocol’s Paul Neto discusses how this affects blockchain technology." Paul's most recent article on Research-live was inspired by Gartner's latest privacy predictions, which focus on blockchain's potential role in meeting transparency and customer assurance demands. He takes a closer look at predictions surrounding blockchain and GDPR, further defining what it means to store information in this environment. 

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2 min read

We write about personal data and the blockchain for The Next Web

By Measure Protocol on May 7, 2019 12:06:54 PM

The Next Web, or TNW, is a technology news website that 

features articles on the business of tech news, analysis of new tech companies, apps, products, emerging internet trends, culture, and marketing topics. Our CMO Paul Neto recently contributed his thoughts on personal data and the blockchain to the site, which hosts about eight million visitors per month, in his article called "Blockchain is the best way to truly benefit from our own data." 

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1 min read

Heading down to armadillo country for IIeX North America

By Measure Protocol on Apr 16, 2019 2:50:53 PM

We are headed back to Austin Texas for the second time this year (first was at SampleCon and yes, they had armadillo races there) to meet up with our colleagues and leaders in the industry at IIeX North America. By far the largest and most dynamic show in the IIeX series, the conference organizers expect around 1,200 attendees. We’re looking forward to seeing everyone there!

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1 min read

We write about putting blockchain to the test for Insights Association

By Measure Protocol on Apr 10, 2019 3:08:11 PM

In preparation for our upcoming presentation at the Insights Association's NEXT Conference this June, we dove into how we're dispelling some of the hype surrounding blockchain in a new article on their blog. The piece, "Blockchain in Market Research: Putting The Hype To The Test," was written by our CMO Paul Neto. In it, he sets the stage for what we hope to uncover with our pilot program, which we announced last month. 

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4 min read

A letter to our users - from Measure Protocol

By Measure Protocol on Apr 3, 2019 12:36:43 AM

If you’re reading this article, you probably know something about Measure Protocol - maybe you have used the MSR app, maybe you have taken a few surveys or browsed the website. Are you still wondering about its value? Why should you care? We shed some light on those questions below. We invite you to read on!

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2 min read

We address data control and blockchain’s role on Quirk’s

By Measure Protocol on Mar 26, 2019 11:56:55 AM

Consumer control over all aspects of life is becoming increasingly important and data ownership is no different. Our CMO, Paul Neto, addresses this issue in a new article in Quirk’s Research Industry Voices blog and in their newsletter. The article called “Responding to consumer demands for data control” dives into how the new consumer landscape and rising concerns over privacy are driving a shift in how the market research industry must address consumer data usage.

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2 min read

In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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1 min read

What is the future of blockchain? We weigh in on BlockPublisher

By Measure Protocol on Mar 5, 2019 8:00:00 AM

Recently, we answered a couple of questions for a writer with BlockPublisher, a dedicated independent blockchain and cryptocurrency news publication that strives to contribute and add value to the blockchain community. The article focuses on the technology's impact on the financial industry, with BitCoin held up as the space's first "live demo" of blockchain. But the author wanted to take a deeper dive. He wanted to know: Is blockchain the technology of the future? If so, how many industries can benefit from it?

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2 min read

How did Measure Protocol come about, anyway?

By Measure Protocol on Feb 26, 2019 3:05:52 PM

When a company first begins, an important foundation is set for culture, goals, and planning for future growth. What better way to understand what's driving Measure Protocol than to understand our founders and our shared story? Granted, this is a short history (as we launched just last year) but the synergy of our partnership set the stage for Measure's exciting future.

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1 min read

Connecting and sharing about blockchain at IIeX in Amsterdam next week

By Measure Protocol on Feb 11, 2019 5:27:06 PM

When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.

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1 min read

Let’s talk about the reality of blockchain at SampleCon 2019

By Measure Protocol on Feb 5, 2019 12:32:48 PM

Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.

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2 min read

How does sharing data affect marketers? We weigh in with the AMA.

By Measure Protocol on Jan 17, 2019 12:57:56 PM

In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.

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1 min read

New Investment from Delvinia: Another step toward putting data control back in consumer hands

By Measure Protocol on Jan 15, 2019 6:35:07 PM

Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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2 min read

IIT Chair Professor Joins Measure Protocol Advisory Board

By Measure Protocol on Dec 20, 2018 3:56:55 PM

Professor Pandu Rangan will leverage 30 years of Computer Science and Engineering experience to support blockchain experts on protocol for person-based data

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6 min read

Don’t give away your data. A few strategies to be in control of your privacy and data.

By Paul Neto on Nov 28, 2018 11:14:09 AM

You have something every business and organization wants: your personal data. The most powerful companies are no longer oil companies, they’re data companies. Most of the important decisions that we make as a society are ultimately based on what we understand about individuals and populations.

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1 min read

Measure Launches Beta Program for Brands, Market Researchers, and Community Developers

By Measure Protocol on Nov 19, 2018 2:22:27 PM

Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data. 

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6 min read

A Philosophy, of Sorts, for the Collection and Use of Person-based Data

By John Martin on Nov 17, 2018 11:30:25 AM

This is the second in a series of posts about building a blockchain protocol for market research. You can read the first post here.

In this post we’re going to lay out a set of views on the collection and use of person-based data that inform our decisions around product design and market strategy.

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10 min read

Building a Blockchain Protocol for Market Research — A Series

By John Martin on Nov 7, 2018 3:49:50 PM

This is the first in a series of posts about building a blockchain protocol for market research. The series is aimed at people in the business of research but many of the interesting and difficult topics center around markets and incentives and trust and are likely interesting to anyone thinking about applying blockchain technology to an industry.

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4 min read

Three macro trends in market research to watch

By Paul Neto on Oct 23, 2018 3:31:17 PM

The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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3 min read

Why Market Research Will Be a Catalyst for Blockchain Mass Adoption

By Paul Neto on Oct 16, 2018 1:58:33 PM

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1 min read

Measure selected to present at Cryptonite World Tour, San Francisco

By Paul Neto on Sep 18, 2018 9:00:39 AM

Measure is thrilled to participate in the two day Cryptonite World Tour in San Francisco on September 26-27, 2018 - hosted by Cryptonite Ventures

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1 min read

New Firm Launches Blockchain-Based Data Platform

By Measure Protocol on Sep 15, 2018 8:11:58 PM

In the UK, a team of four former execs from YuMe and Crowd Science have set up a new company called Measure Protocol, offering a blockchain-based marketplace for person-based data where it says individuals are paid fairly and data usage is secure and transparent.

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1 min read

Measure wins IIEX Insight Innovation Competition 2018!

By Owen Hanks on Sep 10, 2018 1:35:55 PM

On June 12th 2018, Owen Hanks, CEO of Measure Protocol, took to the stage at IIeX 2018 Atlanta as part of the IIeX Insight Innovation startup competition. Owen had five minutes to pitch and impress a panel of judges which included individuals from Kantar and Forrester.  

Topics: Insider
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