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Measure Protocol - Blog

1 min read

Webinar: ""How to Build Trust and Address Data Quality Issues"

By Measure Protocol on Sep 16, 2020 1:04:21 PM

We're teaming up with Women in Research (WIRe) for a discussion on trust and data quality in the market research industry. When we dug into our research-on-research on quality and wrote our white paper, "Is trust the solution to dirty data?", there were several findings that we wanted to share far and wide. 

Topics: data quality
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1 min read

New article in Street Fight Mag about privacy and trust

By Measure Protocol on Sep 11, 2020 5:08:02 PM

Did you know that 85% of consumers are at least a little bit worried about their privacy online, with one in five (19%) citing that they are “very worried"? That's what we found in a recent survey across our network of MSR app users. Our CMO Paul Neto writes more about the research and its implications in a new article for Street Fight Magazine called "New Study Shows the Impact of Transparency on Consumer Trust." 

In the piece, he writes about consumer concerns surrounding data privacy and what it means for companies who are seeking insights to make important business decisions. If people won't share information due to lack of trust, then these insights don't exist. Paul says: "Companies should build privacy practices, based on transparency and accountability, into their marketing strategies."

Because the market research and consumer insights industry is so close to the consumer, Paul maintains that it should be leading the way in building trust. "As consumer behaviors and engagement become more complicated, obtaining data and insights that show the whole picture is essential to guiding brands through a complex marketplace."

Quoting actual open-ended responses from our survey, Paul illustrates in the article which key principles need extra attention. Some of these included: clean, intuitive user experiences; being upfront and transparent about efforts to protect privacy; giving consumers control over their own data; and having direct access to human beings for customer service. All of these things ladder up to an increased focus on transparency, accountability and communications. 

Paul concludes with: "
It’s time to start proactively addressing consumer privacy concerns...Start with building trust through simple actions like better communication and user experiences. Bake consumer trust initiatives into your corporate strategy by investing in technology, creating formal KPIs, and educating your internal audiences and stakeholders about its importance."

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3 min read

How does trust impact data quality?

By Measure Protocol on Sep 2, 2020 8:45:00 AM

Well, we decided to find out. Check out the results of our latest research-on-research, where we explore how a trust-based ecosystem affects consumer behavior, and specific quality metrics. Our new white paper is now available - read the full news release below.

Topics: data quality
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2 min read

Measure's "QuickAnswers" Digs into Consumer Views on TikTok

By Measure Protocol on Aug 21, 2020 10:49:01 AM

News about TikTok, and a potential ban in the U.S., has been flooding our feeds these past few days. Now the conversation has shifted to which company might buy the popular social media platform so that its rapidly growing user base of 85 million (in the United States alone) can continue to post their dance moves on the app. 

We wanted to find out how consumers were really feeling about the impacts on their privacy, and the potential ban. We asked a community of 2,300+ 18-35 year olds in the United States, Canada and the United Kingdom some pointed questions about their use of TikTok, and reactions to privacy concerns. Did you know that 51% of TikTok users who are concerned about privacy support Trump's possible ban? You can view more detailed results here

Topics: MRX privacy news
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1 min read

Can trust fix our persistent quality issues in market research?

By Measure Protocol on Jul 21, 2020 11:39:11 AM

We think the answer to this question is a resounding Yes. We put our hypothesis to the test recently with an extensive research-on-research project that pitted traditional market research data collection methods against new technology that is grounded in specific trust principles. We examined consumer behaviours in both ecosystems, and have a detailed paper on the results coming out in a few weeks. 

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2 min read

Young adult news consumption speaks to larger trends

By Measure Protocol on Jul 14, 2020 7:00:00 AM

We ran a study among our MSR app community a few weeks ago to get a sense of two important metrics during the COVID-19 pandemic: how they were working and how they were consuming news. Our highly engaged members had quite a bit of feedback on these topics, and some of the results surprised us. Our CMO Paul Neto wrote more about how Millennials and Gen Z are consuming news, and what they think about the news coverage, for MediaPost. MediaPost has several online publications, including The Marketing Insider, that serve as resources for advertising media professionals and marketers.  

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2 min read

Blockchain is not a decade away

By Measure Protocol on Jul 9, 2020 6:54:24 PM

Measure's CEO Owen Hanks recently wrote for The Blockchain Domain about the state of blockchain in light of current affairs. The site is part of the TMCNet.com (Technology Marketing Corporation), a leading business-to-business and integrated marketing media company, providing content-driven solutions for niche markets within the communications and technology industries. Owen's article, called "Is Blockchain Really a Decade Away? Current Events Tell Us Otherwise" gives some background information and predictions on widespread blockchain adoption. 

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1 min read

Welcome to the Measure Protocol Team, John McLaren!

By Measure Protocol on Jul 7, 2020 1:02:31 PM

Our team continues to grow around the world with the addition of John McLaren, our new Vice President of Sales. John has decades of experience in market research and consumer insights to help share our vision, including spreading the word about our new solutions: QuickAnswers and Digital Insights.  

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2 min read

Pivots for brands that are grounded in the right data

By Measure Protocol on Jun 24, 2020 1:03:40 PM

Our CMO Paul Neto writes for the American Marketing Association about just how brands can approach consumers who have vastly changed over the past few months. He says that consumers feel most comfortable with proactive brands that communicate clearly and nimble data collection can help organizations do this in a way that resonates. His latest article "Data-Based Pivots for Brands During Times of Change" maintains that new approaches to consumer research can help bring light to a murky situation, and help brands better understand the holistic consumer.

The truth is that people are ready to hear from brands right now and understand what they are doing in the face of the pandemic and other sweeping social challenges that 2020 has brought to the forefront. With emotions and behaviors changing so rapidly, brands need to keep up with consumer insights in order to avoid a misstep. 

Paul writes about a couple of new approaches that can give brands the data they need to inform actions during this turbulent time:

Fast answers to pressing questions. Spending weeks or even months fielding a study, analyzing the data and mining insights is no longer acceptable. Using a mobile-only technology, with highly engaged consumers, like Measure's MSR App, can help. "When you have fast access to consumers that are already participating in data jobs, you can gain the insights needed to find fast answers to questions that will “make your case” in reports, briefs, articles, presentations and other communications—and help you make vital decisions quickly.

Understanding the holistic consumer. Traditional research methods can only get you so far in today's highly connected world. Paul writes "new technology shows some promise for helping us gain the 'complete picture' that will help guide decisions right now." Measure's new "Digital Insights" is an option that gives brands a peek into how audiences are spending their time on their mobile devices - all in a permission-based, private environment.  

He concludes the piece with "Change is the word of the day and it has been all year long. Brands and companies need to know what their audiences are thinking. There’s no time for long market research cycles or incomplete data pictures. New approaches to consumer research can help bring light to a murky situation that is in constant flux."

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2 min read

ConGRADulations to us! Creative Destruction Lab Graduates

By Measure Protocol on May 27, 2020 3:48:29 PM

Last year, Measure was thrilled to be one of the companies selected for the Creative Destruction Lab (CDL) program within the Blockchain stream. Launched in 2012 at the Rotman School of Management at the University of Toronto, the program is designed for massively scalable, science and technology-based companies. The program includes focused streams quantum computing, space, health, oceans, AI, and blockchain. Only a very few are selected to participate, and even fewer actually graduate. We are pleased to announce that Measure Protocol is a recent CDL graduate! 

Topics: blockchain news
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2 min read

How are consumers feeling about restaurant dining? We found out.

By Measure Protocol on May 20, 2020 9:59:56 AM

We just released new research in partnership with Decode Consulting and Garden Social Beer Garden and Kitchen. The team wanted to understand consumer sentiment toward local restaurants and on-site dining post-pandemic, so we surveyed 795 adult Americans in late April 2020. Our new report was just released:  “How will restaurant dining behaviour shift after COVID-19?” It provides insights into how consumers plan to change their dining behaviors in the coming months. 

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2 min read

New solution for fast answers to market research questions

By Measure Protocol on May 13, 2020 12:12:55 PM

Our team is working hard to give businesses, brands and marketers fast access to the data and insights they need to make decisions during these times of change. Last week, we announced our new mobile behaviors data collection offering, and this week we've launched our new service for getting fast answers to your most pressing market research questions. See below for the news! 

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2 min read

We join EMI Research Solutions Intellicast Podcast

By Measure Protocol on May 8, 2020 12:59:19 PM

Our founders all came together on the EMI Research Solutions Intellicast podcast with EMI hosts Director of Insights, Brian Lamar and Producer Brian Peterson. Owen, Paul and John dive into a wide number of topics and the discussion gets pretty animated in places. Brian usually asks guests how they entered the market research space and he introduces our segment saying we have "best story ever" of getting into the industry. You'll have to listen to find out!

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2 min read

New solution for collecting consumer digital behaviours

By Measure Protocol on May 6, 2020 12:00:33 PM

Exciting news below! Our newest solution helps help researchers and marketers gain a more holistic view of consumers...and our app users retain complete control over their data in a permission-based ecosystem. See our news release for details. 

Measure Protocol releases new solution for collecting consumer digital behaviours

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1 min read

How are Millennials and Gen Z working and consuming media during COVID-19?

By Measure Protocol on Apr 22, 2020 12:39:51 PM

We tapped into the community on our MSR app to find out. Our highly engaged, mobile-only young adults had some interesting things to say about how the COVID-19 pandemic has changed their daily lives. Check out our latest report for the findings, or view our media alert below with some of the high level insights we uncovered from our survey of 1,500 Millennials and Gen Zers in the United States, Canada and the United Kingdom. Some of the results were surprising (who knew this group still watched television news?!).

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3 min read

Free access to our mobile-only community for market researchers

By Measure Protocol on Mar 31, 2020 12:58:01 PM

It is important to avoid losing touch with those most important to us during complicated times like these. As individuals, this can mean finding ways to connect with family, friends, work colleagues and others, especially as many of us are now at home full-time. For businesses, this means staying in touch with their consumers.
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2 min read

Join us for the Festival of #NewMR

By Measure Protocol on Mar 10, 2020 10:35:10 PM

Each year, the Festival of NewMR represents a global cross-section of market research experts in a week-long online conference format. With times and sessions to work for every time zone, this unique series of webinars covers everything from new technology and predictions for the future to key industry themes like user experience and privacy. 

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1 min read

Duarte S. Simoes de Almeida joins us as Finance Director

By Measure Protocol on Feb 12, 2020 3:35:44 PM

Please help us give Duarte a warm welcome! 


Measure Protocol Adds Duarte S. Simoes de Almeida as Finance Director 
Global financial and growth expert takes newly formed position at award-winning blockchain company 

Topics: news
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2 min read

Our top three takeaways from SampleCon 2020

By Measure Protocol on Feb 11, 2020 10:16:43 AM

The SampleCon two-day conference brings in industry players from organizations across all facets of the market research sample space, and 2020 was no different. We met with colleagues old and new, attended many of the conference sessions and we took the stage during a panel that explored the future of the sample space. As we talked with others and listened to the speakers, several “themes” emerged that seemed to dominate the conversation.

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1 min read

Measure Protocol heads to SampleCon 2020 to talk blockchain

By Measure Protocol on Jan 21, 2020 12:22:07 PM

In just a few days, we will be in good company in Atlanta with key industry players hailing organizations across all facets of the sample space. That's right, we're headed to SampleCon to dive right in to industry issues, challenges, trends and most importantly, successes with our peers and colleagues. While the dinners, after parties and receptions at this conference are always a blast, we're most looking forward to some of the insights that will be shared from the stage.

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2 min read

Guy Wates joins the Measure Protocol team

By Measure Protocol on Jan 14, 2020 12:33:03 PM

We are pleased to welcome Guy Wates to our team. See the news release below for more information about his role and experience. Welcome Guy! 

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1 min read

Can cryptographic techniques help us comply with new privacy laws?

By Measure Protocol on Jan 9, 2020 8:00:00 AM

The January 1st deadline for compliance with the much-discussed California Consumer Privacy Act (CCPA) has now come and gone. Experts say that this newest regulation is another large step toward more widespread consumer privacy legislation on the horizon. How can companies keep up? In market research, we deal with a large amount of consumer information, so it stands to reason that we must lead the way - on some level - in privacy protection.

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2 min read

News: Measure closes new round of funding

By Measure Protocol on Jan 7, 2020 12:00:00 PM

We were excited to announce the close of our latest round of funding earlier today. Check out our news release below for all the details!

Topics: blockchain news
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2 min read

Measure wins the ACS/MRS Best Technology Innovation Award

By Measure Protocol on Dec 10, 2019 10:17:02 AM

We were honored and humbled to receive a prestigious award last week: the 2019 ASC / MRS Award for Best Technology Innovation. This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research. See the news below! 

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2 min read

Join us at Converge to talk Emerging Data Collection Methods

By Measure Protocol on Dec 6, 2019 2:47:11 PM

We'll be joining our colleagues from a cross-section of industries next week in Los Angeles at the Insights Association Converge Conference, held December 10-11 at the Intercontinental Downtown. The conference was designed to serve those who are working in in digital analytics, data science, consumer insights and market research. We're looking forward to joining everyone at the show, and enjoying the warm southern California climate.

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2 min read

Blockchain-powered online research community for cannabis users

By Measure Protocol on Nov 13, 2019 10:53:58 PM

We are excited to announce our latest online research community in partnership with Broccoli! The new community will seek to provide a forum for cannabis consumers and enthusiasts to share their opinions and insights inside a blockchain enabled ecosystem. Users can download the app at www.broccolilife.com and begin participating in surveys, studies and trials, all while earning fair compensation.

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2 min read

Uncovering what people really, really want from their own data

By Measure Protocol on Nov 11, 2019 2:26:40 PM

Our CMO Paul Neto shared his thoughts about privacy, compensation and data usage with The Next Web’s (TNW) 10 million visitors recently. His article, called “Your customers don’t want absolute privacy — just fair compensation for their data”, explores the current consumer landscape when it comes to things like privacy, data ownership, and corporate responsibility. He addresses these issues through the lens of the data and insights we uncovered by tapping into to users of our MSR app.

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2 min read

We partner with Interpret to build a blockchain-powered online gaming research community

By Measure Protocol on Oct 23, 2019 11:06:52 AM

Have you seen our latest news? Our partnership with Interpret launches our new community functionality for publishers and market researchers. See the press release below for details! 

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4 min read

3 ways to make more money with the Measure MSR App

By Paul Neto on Oct 11, 2019 11:25:36 AM

There are many apps available that claim to help you make some extra money, yet most fail to deliver any substantial value. Making money from advertising is a prime example of this. When you’re being paid to watch ads for an advertiser, it can take months to collect pennies. The “uninstall” button is your friend when it comes to these kinds of apps.

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2 min read

Addressing Consumer Privacy: A Key Focus for Marketers

By Measure Protocol on Sep 18, 2019 1:54:41 PM

Right on the heels of our CEO Owen Hank's in-depth interview on MarTech Series, he writes for the group's sister site, AIthority, about how blockchain can meet consumers' demands for greater privacy. This holds promise for marketers who are rising to the challenge of addressing consumer privacy issues head-on, especially as large brands like Apple make it part of core business strategies. Owen states that the intense focus on consumer privacy has two main causes: “We can certainly attribute a big part of it to consumer demand, as the population becomes more concerned with protecting their personal information. Additionally, people are starting to understand that their data is a valuable asset, and are tired of giving it away for free.”

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1 min read

Market research is uniquely positioned to help us understand the benefits of blockchain

By Measure Protocol on Sep 10, 2019 2:24:14 PM

As use of blockchain continues to spread among multiple industries, going well beyond cryptocurrency, it warrants examining the promise of this technology - and consumer behavior - a little bit more closely. We are well-positioned in the market research space to gain a deep understanding of how blockchain can meet consumer demands. In our latest article for Research Live, CMO Paul Neto discusses how “the market research industry is in a particularly strong position when it comes to understanding its [blockchain’s] promise, as well as taking advantage of greater transparency and efficiency.” 

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2 min read

Measure Protocol CEO Owen Hanks Featured on MarTech Series Blog

By Measure Protocol on Sep 3, 2019 9:49:00 AM

The Martech Interview Series is a fun Q&A style chat with martech leaders from a wide range of companies. Each interview covers two parts, which includes the interviewee's ideas on marketing tech as well as insights into the philosophy and methods that make these leaders tick. Our CEO Owen Hanks was recently included as part of this series, giving a peek into his thoughts on the state of the industry, as well as his approach to work and business. 

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2 min read

The coming of age for blockchain: we attend the Creative Destruction Lab blockchain bootcamp

By Measure Protocol on Aug 29, 2019 2:58:01 PM

Blockchain and related technologies are finally coming of age. Here at Measure, we believe this is signified by the number of business schools, angel investors, venture capital firms, and programs emerging to support the development of technologies and building viable businesses. One example of this is the Creative Destruction Lab (CDL) program.

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2 min read

We write for Greenbook about building trust in the market research ecosystem

By Measure Protocol on Aug 19, 2019 9:16:00 AM

Concerns over the protection of personal data is a conversation that’s not going to fade anytime soon. Our CMO Paul Neto writes about some ways that market researchers can start to establish trust with consumers and approach data collection more ethically. His latest article for the Greenbook blog, called “Based in Blockchain - Building an Ecosystem of Trust,” dives into how blockchain can deliver a “win-win” for all parties involved - including researchers and respondents. 

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1 min read

New refer-a-friend feature added to MSR app

By Measure Protocol on Aug 8, 2019 3:49:00 PM

You asked, we listened! Refer-a-friend is here as part of the MSR app.

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1 min read

Blockchain boosts transparency & engagement in market research

By Measure Protocol on Jul 31, 2019 2:33:08 PM

In our latest article for the American Marketing Association, we share some of the results from our pilot program that show blockchain's potential for boosting transparency and consumer engagement in a market research setting. Written by our CMO, Paul Neto, the piece dives into how consumer demands for better experiences and trust aren't going anywhere, and researchers need to step up to the plate. Blockchain and crypto-technologies hold promise. 

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2 min read

Could market research be the catalyst for greater blockchain adoption?

By Measure Protocol on Jul 19, 2019 10:17:10 AM

While blockchain is all the buzz, there’s widespread agreement across industries that we are a long way from mass adoption. Despite high awareness about cryptocurrencies like Bitcoin, and now Libra, blockchain-based applications are still surrounded by a lot of hype and not a lot of practical use. There are a few obvious reasons for low adoption (only 8 percent of Americans have used any form of cryptocurrency) including regulation, skepticism, relative immaturity of the technology, and lack of obvious, easy-to-use consumer-based technologies such as digital wallets.

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1 min read

We share our blockchain "Use Case" on Disruptor Daily

By Measure Protocol on Jul 2, 2019 11:36:59 AM

Our CEO Owen Hanks recently sat down and answered a series of questions from Disruptor Daily, an online news source that covers global changes inspired by new technology, specifically pertaining blockchain. They cover these changes in real-time with a focus on the companies, founders, and investors daring enough to shake things up in the industry. One section on their site includes a series of "Use Cases" that provide access to exclusive insights, research and interviews on practical blockchain use cases.

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2 min read

News release: Announcing results of first industry-wide blockchain pilot program

By Measure Protocol on Jun 18, 2019 11:13:05 AM

We were pleased to announce some of the high level results of our pilot program this week. Check out the full news release below for details on the project. 

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1 min read

We head to the NEXT Conference to talk blockchain

By Measure Protocol on Jun 10, 2019 9:07:00 AM

Planning to be in Chicago later this week for the Insights Association NEXT conference? Make sure to mark your calendar for the last session of the two-day event when our CMO Paul Neto presents "Exploring the Functional Capability of Blockchain in Market Research." He'll make sure to wrap up your conference experience in style!

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1 min read

On ESOMAR's RW Connect blog: data, GDPR and economics

By Measure Protocol on May 29, 2019 7:07:00 AM

Our CEO Owen Hanks recently wrote an article for ESOMAR's RW Connect blog entitled "Data is a Nonrival Economic Good: How do we (all) get the most out of it?" He writes about how personal data can be classified in the elusive economic category of goods that has been earmarked as "nonrival" because it is not depleted and can potentially be used more than once. The term gained popularity in reference to data in a paper by Stanford economics professors Christopher Tonetti and Charles I Jones. The classification of data has become even more important in the face of legislation like GDPR.

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1 min read

We talk blockchain on the HappyMR Podcast

By Measure Protocol on May 23, 2019 6:08:23 PM

Last month, we joined the HappyMR podcast live at the IIeX North America conference in Austin. John Martin, our CTO who was also giving a presentation at the event, joined host Jamin Brazil to talk about blockchain, sampling and market research. 

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1 min read

Hot off the presses: new article on Research-Live

By Measure Protocol on May 14, 2019 10:31:00 AM

"Privacy is central to consumers and anyone working with their data; and GDPR has only highlighted this further. Measure Protocol’s Paul Neto discusses how this affects blockchain technology." Paul's most recent article on Research-live was inspired by Gartner's latest privacy predictions, which focus on blockchain's potential role in meeting transparency and customer assurance demands. He takes a closer look at predictions surrounding blockchain and GDPR, further defining what it means to store information in this environment. 

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2 min read

We write about personal data and the blockchain for The Next Web

By Measure Protocol on May 7, 2019 12:06:54 PM

The Next Web, or TNW, is a technology news website that 

features articles on the business of tech news, analysis of new tech companies, apps, products, emerging internet trends, culture, and marketing topics. Our CMO Paul Neto recently contributed his thoughts on personal data and the blockchain to the site, which hosts about eight million visitors per month, in his article called "Blockchain is the best way to truly benefit from our own data." 

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1 min read

Heading down to armadillo country for IIeX North America

By Measure Protocol on Apr 16, 2019 2:50:53 PM

We are headed back to Austin Texas for the second time this year (first was at SampleCon and yes, they had armadillo races there) to meet up with our colleagues and leaders in the industry at IIeX North America. By far the largest and most dynamic show in the IIeX series, the conference organizers expect around 1,200 attendees. We’re looking forward to seeing everyone there!

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1 min read

We write about putting blockchain to the test for Insights Association

By Measure Protocol on Apr 10, 2019 3:08:11 PM

In preparation for our upcoming presentation at the Insights Association's NEXT Conference this June, we dove into how we're dispelling some of the hype surrounding blockchain in a new article on their blog. The piece, "Blockchain in Market Research: Putting The Hype To The Test," was written by our CMO Paul Neto. In it, he sets the stage for what we hope to uncover with our pilot program, which we announced last month. 

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4 min read

A letter to our users - from Measure Protocol

By Measure Protocol on Apr 3, 2019 12:36:43 AM

If you’re reading this article, you probably know something about Measure Protocol - maybe you have used the MSR app, maybe you have taken a few surveys or browsed the website. Are you still wondering about its value? Why should you care? We shed some light on those questions below. We invite you to read on!

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2 min read

We address data control and blockchain’s role on Quirk’s

By Measure Protocol on Mar 26, 2019 11:56:55 AM

Consumer control over all aspects of life is becoming increasingly important and data ownership is no different. Our CMO, Paul Neto, addresses this issue in a new article in Quirk’s Research Industry Voices blog and in their newsletter. The article called “Responding to consumer demands for data control” dives into how the new consumer landscape and rising concerns over privacy are driving a shift in how the market research industry must address consumer data usage.

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2 min read

In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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1 min read

What is the future of blockchain? We weigh in on BlockPublisher

By Measure Protocol on Mar 5, 2019 8:00:00 AM

Recently, we answered a couple of questions for a writer with BlockPublisher, a dedicated independent blockchain and cryptocurrency news publication that strives to contribute and add value to the blockchain community. The article focuses on the technology's impact on the financial industry, with BitCoin held up as the space's first "live demo" of blockchain. But the author wanted to take a deeper dive. He wanted to know: Is blockchain the technology of the future? If so, how many industries can benefit from it?

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2 min read

How did Measure Protocol come about, anyway?

By Measure Protocol on Feb 26, 2019 3:05:52 PM

When a company first begins, an important foundation is set for culture, goals, and planning for future growth. What better way to understand what's driving Measure Protocol than to understand our founders and our shared story? Granted, this is a short history (as we launched just last year) but the synergy of our partnership set the stage for Measure's exciting future.

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1 min read

Connecting and sharing about blockchain at IIeX in Amsterdam next week

By Measure Protocol on Feb 11, 2019 5:27:06 PM

When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.

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1 min read

Let’s talk about the reality of blockchain at SampleCon 2019

By Measure Protocol on Feb 5, 2019 12:32:48 PM

Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.

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2 min read

How does sharing data affect marketers? We weigh in with the AMA.

By Measure Protocol on Jan 17, 2019 12:57:56 PM

In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.

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1 min read

New Investment from Delvinia: Another step toward putting data control back in consumer hands

By Measure Protocol on Jan 15, 2019 6:35:07 PM

Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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2 min read

IIT Chair Professor Joins Measure Protocol Advisory Board

By Measure Protocol on Dec 20, 2018 3:56:55 PM

Professor Pandu Rangan will leverage 30 years of Computer Science and Engineering experience to support blockchain experts on protocol for person-based data

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6 min read

Don’t give away your data. A few strategies to be in control of your privacy and data.

By Paul Neto on Nov 28, 2018 11:14:09 AM

You have something every business and organization wants: your personal data. The most powerful companies are no longer oil companies, they’re data companies. Most of the important decisions that we make as a society are ultimately based on what we understand about individuals and populations.

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1 min read

Measure Launches Beta Program for Brands, Market Researchers, and Community Developers

By Measure Protocol on Nov 19, 2018 2:22:27 PM

Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data. 

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6 min read

A Philosophy, of Sorts, for the Collection and Use of Person-based Data

By John Martin on Nov 17, 2018 11:30:25 AM

This is the second in a series of posts about building a blockchain protocol for market research. You can read the first post here.

In this post we’re going to lay out a set of views on the collection and use of person-based data that inform our decisions around product design and market strategy.

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10 min read

Building a Blockchain Protocol for Market Research — A Series

By John Martin on Nov 7, 2018 3:49:50 PM

This is the first in a series of posts about building a blockchain protocol for market research. The series is aimed at people in the business of research but many of the interesting and difficult topics center around markets and incentives and trust and are likely interesting to anyone thinking about applying blockchain technology to an industry.

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4 min read

Three macro trends in market research to watch

By Paul Neto on Oct 23, 2018 3:31:17 PM

The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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3 min read

Why Market Research Will Be a Catalyst for Blockchain Mass Adoption

By Paul Neto on Oct 16, 2018 1:58:33 PM

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1 min read

Measure selected to present at Cryptonite World Tour, San Francisco

By Paul Neto on Sep 18, 2018 9:00:39 AM

Measure is thrilled to participate in the two day Cryptonite World Tour in San Francisco on September 26-27, 2018 - hosted by Cryptonite Ventures

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1 min read

New Firm Launches Blockchain-Based Data Platform

By Measure Protocol on Sep 15, 2018 8:11:58 PM

In the UK, a team of four former execs from YuMe and Crowd Science have set up a new company called Measure Protocol, offering a blockchain-based marketplace for person-based data where it says individuals are paid fairly and data usage is secure and transparent.

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1 min read

Measure wins IIEX Insight Innovation Competition 2018!

By Owen Hanks on Sep 10, 2018 1:35:55 PM

On June 12th 2018, Owen Hanks, CEO of Measure Protocol, took to the stage at IIeX 2018 Atlanta as part of the IIeX Insight Innovation startup competition. Owen had five minutes to pitch and impress a panel of judges which included individuals from Kantar and Forrester.  

Topics: Insider
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