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Measure Protocol - Blog

Measure Protocol


Recent Posts

2 min read

Addressing Consumer Privacy: A Key Focus for Marketers

By Measure Protocol on Sep 18, 2019 1:54:41 PM

Right on the heels of our CEO Owen Hank's in-depth interview on MarTech Series, he writes for the group's sister site, AIthority, about how blockchain can meet consumers' demands for greater privacy. This holds promise for marketers who are rising to the challenge of addressing consumer privacy issues head-on, especially as large brands like Apple make it part of core business strategies. Owen states that the intense focus on consumer privacy has two main causes: “We can certainly attribute a big part of it to consumer demand, as the population becomes more concerned with protecting their personal information. Additionally, people are starting to understand that their data is a valuable asset, and are tired of giving it away for free.”

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1 min read

Market research is uniquely positioned to help us understand the benefits of blockchain

By Measure Protocol on Sep 10, 2019 2:24:14 PM

As use of blockchain continues to spread among multiple industries, going well beyond cryptocurrency, it warrants examining the promise of this technology - and consumer behavior - a little bit more closely. We are well-positioned in the market research space to gain a deep understanding of how blockchain can meet consumer demands. In our latest article for Research Live, CMO Paul Neto discusses how “the market research industry is in a particularly strong position when it comes to understanding its [blockchain’s] promise, as well as taking advantage of greater transparency and efficiency.” 

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2 min read

Measure Protocol CEO Owen Hanks Featured on MarTech Series Blog

By Measure Protocol on Sep 3, 2019 9:49:00 AM

The Martech Interview Series is a fun Q&A style chat with martech leaders from a wide range of companies. Each interview covers two parts, which includes the interviewee's ideas on marketing tech as well as insights into the philosophy and methods that make these leaders tick. Our CEO Owen Hanks was recently included as part of this series, giving a peek into his thoughts on the state of the industry, as well as his approach to work and business. 

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2 min read

The coming of age for blockchain: we attend the Creative Destruction Lab blockchain bootcamp

By Measure Protocol on Aug 29, 2019 2:58:01 PM

Blockchain and related technologies are finally coming of age. Here at Measure, we believe this is signified by the number of business schools, angel investors, venture capital firms, and programs emerging to support the development of technologies and building viable businesses. One example of this is the Creative Destruction Lab (CDL) program.

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2 min read

We write for Greenbook about building trust in the market research ecosystem

By Measure Protocol on Aug 19, 2019 9:16:00 AM

Concerns over the protection of personal data is a conversation that’s not going to fade anytime soon. Our CMO Paul Neto writes about some ways that market researchers can start to establish trust with consumers and approach data collection more ethically. His latest article for the Greenbook blog, called “Based in Blockchain - Building an Ecosystem of Trust,” dives into how blockchain can deliver a “win-win” for all parties involved - including researchers and respondents. 

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1 min read

New refer-a-friend feature added to MSR app

By Measure Protocol on Aug 8, 2019 3:49:00 PM

You asked, we listened! Refer-a-friend is here as part of the MSR app.

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1 min read

Blockchain boosts transparency & engagement in market research

By Measure Protocol on Jul 31, 2019 2:33:08 PM

In our latest article for the American Marketing Association, we share some of the results from our pilot program that show blockchain's potential for boosting transparency and consumer engagement in a market research setting. Written by our CMO, Paul Neto, the piece dives into how consumer demands for better experiences and trust aren't going anywhere, and researchers need to step up to the plate. Blockchain and crypto-technologies hold promise. 

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2 min read

Could market research be the catalyst for greater blockchain adoption?

By Measure Protocol on Jul 19, 2019 10:17:10 AM

While blockchain is all the buzz, there’s widespread agreement across industries that we are a long way from mass adoption. Despite high awareness about cryptocurrencies like Bitcoin, and now Libra, blockchain-based applications are still surrounded by a lot of hype and not a lot of practical use. There are a few obvious reasons for low adoption (only 8 percent of Americans have used any form of cryptocurrency) including regulation, skepticism, relative immaturity of the technology, and lack of obvious, easy-to-use consumer-based technologies such as digital wallets.

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1 min read

We share our blockchain "Use Case" on Disruptor Daily

By Measure Protocol on Jul 2, 2019 11:36:59 AM

Our CEO Owen Hanks recently sat down and answered a series of questions from Disruptor Daily, an online news source that covers global changes inspired by new technology, specifically pertaining blockchain. They cover these changes in real-time with a focus on the companies, founders, and investors daring enough to shake things up in the industry. One section on their site includes a series of "Use Cases" that provide access to exclusive insights, research and interviews on practical blockchain use cases.

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2 min read

News release: Announcing results of first industry-wide blockchain pilot program

By Measure Protocol on Jun 18, 2019 11:13:05 AM

We were pleased to announce some of the high level results of our pilot program this week. Check out the full news release below for details on the project. 

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