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1 min read

Heading down to armadillo country for IIeX North America

By Measure Protocol on Apr 16, 2019 2:50:53 PM

We are headed back to Austin Texas for the second time this year (first was at SampleCon and yes, they had armadillo races there) to meet up with our colleagues and leaders in the industry at IIeX North America. By far the largest and most dynamic show in the IIeX series, the conference organizers expect around 1,200 attendees. We’re looking forward to seeing everyone there!

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1 min read

We write about putting blockchain to the test for Insights Association

By Measure Protocol on Apr 10, 2019 3:08:11 PM

In preparation for our upcoming presentation at the Insights Association's NEXT Conference this June, we dove into how we're dispelling some of the hype surrounding blockchain in a new article on their blog. The piece, "Blockchain in Market Research: Putting The Hype To The Test," was written by our CMO Paul Neto. In it, he sets the stage for what we hope to uncover with our pilot program, which we announced last month. 

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4 min read

A letter to our users - from Measure Protocol

By Measure Protocol on Apr 3, 2019 12:36:43 AM

If you’re reading this article, you probably know something about Measure Protocol - maybe you have used the MSR app, maybe you have taken a few surveys or browsed the website. Are you still wondering about its value? Why should you care? We shed some light on those questions below. We invite you to read on!

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2 min read

We address data control and blockchain’s role on Quirk’s

By Measure Protocol on Mar 26, 2019 11:56:55 AM

Consumer control over all aspects of life is becoming increasingly important and data ownership is no different. Our CMO, Paul Neto, addresses this issue in a new article in Quirk’s Research Industry Voices blog and in their newsletter. The article called “Responding to consumer demands for data control” dives into how the new consumer landscape and rising concerns over privacy are driving a shift in how the market research industry must address consumer data usage.

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2 min read

In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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1 min read

What is the future of blockchain? We weigh in on BlockPublisher

By Measure Protocol on Mar 5, 2019 8:00:00 AM

Recently, we answered a couple of questions for a writer with BlockPublisher, a dedicated independent blockchain and cryptocurrency news publication that strives to contribute and add value to the blockchain community. The article focuses on the technology's impact on the financial industry, with BitCoin held up as the space's first "live demo" of blockchain. But the author wanted to take a deeper dive. He wanted to know: Is blockchain the technology of the future? If so, how many industries can benefit from it?

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2 min read

How did Measure Protocol come about, anyway?

By Measure Protocol on Feb 26, 2019 3:05:52 PM

When a company first begins, an important foundation is set for culture, goals, and planning for future growth. What better way to understand what's driving Measure Protocol than to understand our founders and our shared story? Granted, this is a short history (as we launched just last year) but the synergy of our partnership set the stage for Measure's exciting future.

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1 min read

Connecting and sharing about blockchain at IIeX in Amsterdam next week

By Measure Protocol on Feb 11, 2019 5:27:06 PM

When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.

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1 min read

Let’s talk about the reality of blockchain at SampleCon 2019

By Measure Protocol on Feb 5, 2019 12:32:48 PM

Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.

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2 min read

How does sharing data affect marketers? We weigh in with the AMA.

By Measure Protocol on Jan 17, 2019 12:57:56 PM

In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.

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