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Measure Protocol


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2 min read

Measure Protocol addresses consumer trust and data quality at the MRIA January seminar

By Measure Protocol on Jan 20, 2021 1:21:42 PM

Last week, we were happy to participate in the Marketing Research and Intelligence Association’s (MRIA) virtual January seminar, where our co-founder Paul Neto participated in a panel with Brian Lamar of EMI and Melanie Courtright of the Insights Association. During the four-hour event, speakers addressed persistent challenges faced by the polling and market research industries, as well as covering new approaches and opportunities for change.

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1 min read

Changes in New Year's Resolutions for 2021

By Measure Protocol on Dec 30, 2020 11:40:53 AM

Last week, we used our QuickAnswers solution to ask more than 2,200 people from the U.S., U.K. and Canada about their plans for making 2021 New Year's resolutions. With so much upheaval over the past few months, many have been looking forward with anticipation to the calendar change from 2020 to 2021. Is this attitude changing the way people are approaching New Year's resolutions?

Our study says "yes." The global crisis has influenced the outlook of many people regarding what is important for the coming months. Forty-one percent of our respondents indicated that the pandemic has impacted
how they are approaching their New Year's resolutions in a positive way.

Twenty-four percent who rarely or never make resolutions plan to do so this year, with many respondents typing in specifics about their plans to lose weight, exercise more and take up healthy habits. We received responses from the very specific ("To play/practice music every single day for the entire 365") to the more aspirational ("To be honest with myself about who I am, and be myself"). 

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1 min read

Accessing consumer behavioral data: new piece for the AMA

By Measure Protocol on Dec 16, 2020 1:26:23 PM

We cover the key principles for building trust to increase consumer data sharing in our latest piece for the American Marketing Association. Measure Protocol CMO Paul Neto starts by covering the new ecosystem in which we operate, governed by controlled app environments and privacy regulations. This reality makes it difficult to obtain vital digital behavioral data, such as in-app purchases and media consumption.

The article then delves into a proven option for obtaining this behavioral data, which can enrich self-reported data, gained through surveys and other traditional methods. Paul writes "We must build user-friendly ecosystems that nurture trust and give consumers control over their own data."

At Measure, we have found that this is a proven approach - as long as key trust principles are implemented and followed. These include: d
ata sovereignty (consumer control and consent); an environment that features "privacy by design";  fair rewards and incentives for sharing information; and transparency to achieve accountability and build trust. The complete article elaborates on these important points. 

Paul concludes with: "We know that as researchers, marketers and brands, we must gain a more complete understanding of digital behaviors as the world around us transforms. Building trust with individuals, from the ground up, is at the heart of this approach to consumer insights."

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1 min read

Measure writes about consumer trust for MediaPost

By Measure Protocol on Dec 6, 2020 1:04:34 PM

Consumer trust has been on our minds lately. We’ve seen first-hand how building an environment that puts consumers first can positively impact data quality and insights outcomes. Our CMO Paul Neto wrote about it in his most recent article for MediaPost, “Trust is the path to accessing better consumer data.”

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2 min read

Measure addresses user experience and trust at CONVERGE 2020

By Measure Protocol on Dec 3, 2020 11:03:32 AM

The annual Insights Association conference, CONVERGE, was held virtually earlier this week. Our Director of Programmatic and Operations, Guy Wates, spoke about some of the things he’s discovered “from the other side of the sample marketplace.” During his presentation, he addressed the critical need for trust, transparency and privacy in the market research space – speaking from the perspective of the respondent.

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2 min read

"Retro" offers unrivaled access to consumer behavioral data

By Measure Protocol on Nov 17, 2020 6:00:00 AM

We are thrilled to introduce " Retro," our brand-new solution for uncovering vital consumer behavioral data. Operating inside the private, trusted, permission-based environment of our MSR app,   Retro  helps gain insights into app usage metrics, device behaviors and media consumption.
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2 min read

Honored to win the Quirk's 2020 Award for Technology Impact

By Measure Protocol on Nov 11, 2020 4:26:29 PM

We were honored to win in the Technology Impact category earlier this week during the 2020 Marketing Research and Insight Excellence awards powered by Quirks. We hope that innovations and new use of technology will continue to have a positive impact on respondent participation and data quality in the market research space. Measure is proud to be a part of this future with our approach to building a trust-based data marketplace. See the press release about our award win below. 

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2 min read

We write for Quirks from the other side of the online sample marketplace

By Measure Protocol on Nov 2, 2020 3:22:11 PM

Our Director of Operations and Programmatic, Guy Wates, has spent time during his career on both the supply and buyer sides of the market research marketplace. This gives him a unique perspective when it comes to what is happening in the industry - a perspective that he shares in his latest piece for Quirk’s called “It’s time to improve the user experience for research participants.”

In the article, Guy writes about changes he’s seen in the industry over the years, and where we should be looking to achieve efficiency and data quality. He warns about quick fixes and automated solutions that can cause respondents to be treated like a commodity and result in poor user experiences. “The fact of the matter is that it's not really that great to be a respondent...We shouldn't ponder why we see some of the quality issues we see in our industry.”

Admitting that both sides of the marketplace have had a hand in this new reality, Guy proposes specific best practices that can start to repair the broken system, drive participation back up and boost quality. It starts with the user experience every step of the way. In the complete article, he goes into several topics in depth that can help achieve our goals, including better profiling, eliminating routing, and making the entire survey experience shorter and optimized for multiple devices. These tasks should be coupled with fair rewards for participation, full transparency about the research and a privacy-first approach that gives people control over their own data. 

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2 min read

Measure Protocol Named as Finalist in 2020 I-COM Awards

By Measure Protocol on Oct 12, 2020 4:15:00 AM

Hot off the presses, we are proud to announce that we are one of only five companies globally chosen as a finalist for the I-COM Data Startup Challenge, an awards program that showcases top companies that leverage value from Smart Data Marketing. See below for the complete press release. 

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1 min read

Sharing data for rewards, right from your mobile device

By Measure Protocol on Oct 12, 2020 3:03:00 AM

Some of our MSR community members can choose to earn rewards simply by sharing what they are doing on their phone. However, right now, those using an Android operating system have an advantage - Android settings allow people to share mobile activity, whereas iOS does not allow it due to integrated privacy settings. Our CMO Paul Neto writes more about this opportunity - and how willing people are to enable this kind of sharing - in his article for Business2Community called "Android Users, Your Operating System Can Actually Help You Earn Money Online."

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