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Measure Protocol - Blog

Measure Protocol


Recent Posts

2 min read

Guy Wates joins the Measure Protocol team

By Measure Protocol on Jan 14, 2020 12:33:03 PM

We are pleased to welcome Guy Wates to our team. See the news release below for more information about his role and experience. Welcome Guy! 

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1 min read

Can cryptographic techniques help us comply with new privacy laws?

By Measure Protocol on Jan 9, 2020 8:00:00 AM

The January 1st deadline for compliance with the much-discussed California Consumer Privacy Act (CCPA) has now come and gone. Experts say that this newest regulation is another large step toward more widespread consumer privacy legislation on the horizon. How can companies keep up? In market research, we deal with a large amount of consumer information, so it stands to reason that we must lead the way - on some level - in privacy protection.

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2 min read

News: Measure closes new round of funding

By Measure Protocol on Jan 7, 2020 12:00:00 PM

We were excited to announce the close of our latest round of funding earlier today. Check out our news release below for all the details!

Topics: blockchain news
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2 min read

Measure wins the ACS/MRS Best Technology Innovation Award

By Measure Protocol on Dec 10, 2019 10:17:02 AM

We were honored and humbled to receive a prestigious award last week: the 2019 ASC / MRS Award for Best Technology Innovation. This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research. See the news below! 

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2 min read

Join us at Converge to talk Emerging Data Collection Methods

By Measure Protocol on Dec 6, 2019 2:47:11 PM

We'll be joining our colleagues from a cross-section of industries next week in Los Angeles at the Insights Association Converge Conference, held December 10-11 at the Intercontinental Downtown. The conference was designed to serve those who are working in in digital analytics, data science, consumer insights and market research. We're looking forward to joining everyone at the show, and enjoying the warm southern California climate.

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2 min read

Blockchain-powered online research community for cannabis users

By Measure Protocol on Nov 13, 2019 10:53:58 PM

We are excited to announce our latest online research community in partnership with Broccoli! The new community will seek to provide a forum for cannabis consumers and enthusiasts to share their opinions and insights inside a blockchain enabled ecosystem. Users can download the app at www.broccolilife.com and begin participating in surveys, studies and trials, all while earning fair compensation.

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2 min read

Uncovering what people really, really want from their own data

By Measure Protocol on Nov 11, 2019 2:26:40 PM

Our CMO Paul Neto shared his thoughts about privacy, compensation and data usage with The Next Web’s (TNW) 10 million visitors recently. His article, called “Your customers don’t want absolute privacy — just fair compensation for their data”, explores the current consumer landscape when it comes to things like privacy, data ownership, and corporate responsibility. He addresses these issues through the lens of the data and insights we uncovered by tapping into to users of our MSR app.

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2 min read

We partner with Interpret to build a blockchain-powered online gaming research community

By Measure Protocol on Oct 23, 2019 11:06:52 AM

Have you seen our latest news? Our partnership with Interpret launches our new community functionality for publishers and market researchers. See the press release below for details! 

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2 min read

Addressing Consumer Privacy: A Key Focus for Marketers

By Measure Protocol on Sep 18, 2019 1:54:41 PM

Right on the heels of our CEO Owen Hank's in-depth interview on MarTech Series, he writes for the group's sister site, AIthority, about how blockchain can meet consumers' demands for greater privacy. This holds promise for marketers who are rising to the challenge of addressing consumer privacy issues head-on, especially as large brands like Apple make it part of core business strategies. Owen states that the intense focus on consumer privacy has two main causes: “We can certainly attribute a big part of it to consumer demand, as the population becomes more concerned with protecting their personal information. Additionally, people are starting to understand that their data is a valuable asset, and are tired of giving it away for free.”

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1 min read

Market research is uniquely positioned to help us understand the benefits of blockchain

By Measure Protocol on Sep 10, 2019 2:24:14 PM

As use of blockchain continues to spread among multiple industries, going well beyond cryptocurrency, it warrants examining the promise of this technology - and consumer behavior - a little bit more closely. We are well-positioned in the market research space to gain a deep understanding of how blockchain can meet consumer demands. In our latest article for Research Live, CMO Paul Neto discusses how “the market research industry is in a particularly strong position when it comes to understanding its [blockchain’s] promise, as well as taking advantage of greater transparency and efficiency.” 

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