When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.
Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.
In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.
Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."
Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled “Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program.
Professor Pandu Rangan will leverage 30 years of Computer Science and Engineering experience to support blockchain experts on protocol for person-based data
Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data.
In the UK, a team of four former execs from YuMe and Crowd Science have set up a new company called Measure Protocol, offering a blockchain-based marketplace for person-based data where it says individuals are paid fairly and data usage is secure and transparent.