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Measure Protocol - Blog

Paul Neto

He is a technologist, entrepreneur and market researcher. He was the co-founder and head of research at Crowd Science. Most recently he was head of digital and media for Kantar Canada, the research arm of WPP.

Recent Posts

4 min read

3 ways to make more money with the Measure MSR App

By Paul Neto on Oct 11, 2019 11:25:36 AM

There are many apps available that claim to help you make some extra money, yet most fail to deliver any substantial value. Making money from advertising is a prime example of this. When you’re being paid to watch ads for an advertiser, it can take months to collect pennies. The “uninstall” button is your friend when it comes to these kinds of apps.

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6 min read

Don’t give away your data. A few strategies to be in control of your privacy and data.

By Paul Neto on Nov 28, 2018 11:14:09 AM

You have something every business and organization wants: your personal data. The most powerful companies are no longer oil companies, they’re data companies. Most of the important decisions that we make as a society are ultimately based on what we understand about individuals and populations.

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4 min read

Three macro trends in market research to watch

By Paul Neto on Oct 23, 2018 3:31:17 PM

The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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3 min read

Why Market Research Will Be a Catalyst for Blockchain Mass Adoption

By Paul Neto on Oct 16, 2018 1:58:33 PM

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1 min read

Measure selected to present at Cryptonite World Tour, San Francisco

By Paul Neto on Sep 18, 2018 9:00:39 AM

Measure is thrilled to participate in the two day Cryptonite World Tour in San Francisco on September 26-27, 2018 - hosted by Cryptonite Ventures

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