When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.
Our CMO and co-founder, Paul Neto, will be shedding some light on blockchain, its promise to change the market research space, and the challenges that come along with this kind of disruption. His talk, “Is it Time to Hit the Reset Button?: How Blockchain Can Create a New Approach to Data and MR,” will uncover the real opportunities blockchain has to offer the industry.
Session attendees at Paul’s talk will learn:
The benefits - and tradeoffs - of using blockchain for market research and sampling
The challenges, technical and logistical, for creating process changes in order to effectively utilize these technologies
Which questions we should be asking about blockchain implementation
This practical approach will help to clear up some of the hype surrounding the blockchain buzz and illustrate what this new technology really means for the future of the industry. Please mark your calendar at the show for Tuesday, February 19th from 11:20-11:40 a.m. Paul will be presenting in Track Two “Dataeconomy.”
We’re looking forward to exploring some of the new ideas that are changing the consumer insights space, and attending sessions and networking with some of the most innovative minds in the industry.