Last year, Measure was thrilled to be one of the companies selected for the Creative Destruction Lab (CDL) program within the Blockchain stream. Launched in 2012 at the Rotman School of Management at the University of Toronto, the program is designed for massively scalable, science and technology-based companies. The program includes focused streams quantum computing, space, health, oceans, AI, and blockchain. Only a very few are selected to participate, and even fewer actually graduate. We are pleased to announce that Measure Protocol is a recent CDL graduate!
Unlike similar business acceleration programs, the focus of CDL is not on a product demonstration or pitching day. Instead, it’s about setting and meeting aggressive objectives which help accelerate the company with input from CDL mentors. We started the program with a two-week bootcamp with lectures and exercises surrounding valuable business topics for innovators. This provided a foundation for the continuation of the program, which was based on working with experienced mentors to meet specific objectives. Mentors include a mix of CDL fellows, angel investors, venture capital firms, academics, technologists, corporations and industry leaders.
Over the past nine months, the Measure team worked closely with its mentors. The process included each participating “venture” presenting key measurable objectives every eight weeks. These objectives were then presented to a number of CDL mentors in a “speed dating” format. Mentors would help refine objectives to ensure the venture was on the route to #BuildSomethingMassive, which serves as the CDL’s primary hashtag. If a venture did not receive mentor support, it missed the next session or was removed from the program.
This competitive environment kept things interesting for us, and continued pushing us toward our company goals for innovation. We worked with some very prestigious mentors, including William Tunstall-Pedoe, Eva Lau, and Eric Hixon. At the end of the day, there were very few participating companies who successfully demonstrated their ability to set and meet objectives, and accelerate their ventures. We are proud to be among those who graduated from the program.
Our participation in the Creative Destruction Lab program helped us enhance our performance as a company. We learned from the insights and experiences of others in technology-driven fields, and were able to successfully navigate the thoughtful growth of Measure. You can see some of the fruits of this collaboration in our many recent offerings, like our Measure Digital Insights solution for passive data collection and Measure QuickAnswers surveys.