Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data.
On the other side are data buyers, such as research organizations, brands, and advertisers. Between them is software and a public blockchain that allows buyers to interact directly with individuals in a way that protects the privacy of the individual, incentivizes accuracy, enforces a fair compensation model, and provides transparency around data usage and payment.
Now, after months of development, we are launching a beta program for brands, market research organizations, community developers and technology partners.
The goal of the beta program is to provide our partners with insights on the benefits of a blockchain protocol, to understand how consumers engage and respond to data sharing within this new ecosystem and a deeper understanding of how privacy and transparency are achieved.
The response from brands, the market research industry, community owners and technology partners has been very positive. Blockchain is on their minds and this program helps them get under the covers and take a step forward in their blockchain and data quality initiatives — Owen Hanks, CEO
For those interested in being a partner in this program, please reach out to us at email@example.com.
Consumers will be able to participate as well and can sign up at http://www.measureprotocol.com/joinbeta to get on the list. When launched, they will receive an invitation with instructions and where to download the Measure App.
Original post published on Medium