Measure Protocol - Blog

1 min read

Let’s talk about the reality of blockchain at SampleCon 2019

By Measure Protocol on Feb 5, 2019 12:32:48 PM

Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.

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2 min read

How does sharing data affect marketers? We weigh in with the AMA.

By Measure Protocol on Jan 17, 2019 12:57:56 PM

In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.

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1 min read

New Investment from Delvinia: Another step toward putting data control back in consumer hands

By Measure Protocol on Jan 15, 2019 6:35:07 PM

Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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2 min read

IIT Chair Professor Joins Measure Protocol Advisory Board

By Measure Protocol on Dec 20, 2018 3:56:55 PM

Professor Pandu Rangan will leverage 30 years of Computer Science and Engineering experience to support blockchain experts on protocol for person-based data

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6 min read

Don’t give away your data. A few strategies to be in control of your privacy and data.

By Paul Neto on Nov 28, 2018 11:14:09 AM

You have something every business and organization wants: your personal data. The most powerful companies are no longer oil companies, they’re data companies. Most of the important decisions that we make as a society are ultimately based on what we understand about individuals and populations.

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1 min read

Measure Launches Beta Program for Brands, Market Researchers, and Community Developers

By Measure Protocol on Nov 19, 2018 2:22:27 PM

Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data. 

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6 min read

A Philosophy, of Sorts, for the Collection and Use of Person-based Data

By John Martin on Nov 17, 2018 11:30:25 AM

This is the second in a series of posts about building a blockchain protocol for market research. You can read the first post here.

In this post we’re going to lay out a set of views on the collection and use of person-based data that inform our decisions around product design and market strategy.

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10 min read

Building a Blockchain Protocol for Market Research — A Series

By John Martin on Nov 7, 2018 3:49:50 PM

This is the first in a series of posts about building a blockchain protocol for market research. The series is aimed at people in the business of research but many of the interesting and difficult topics center around markets and incentives and trust and are likely interesting to anyone thinking about applying blockchain technology to an industry.

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4 min read

Three macro trends in market research to watch

By Paul Neto on Oct 23, 2018 3:31:17 PM

The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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