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Measure Protocol - Blog

3 min read

How does trust impact data quality?

By Measure Protocol on Sep 2, 2020 8:45:00 AM

Well, we decided to find out. Check out the results of our latest research-on-research, where we explore how a trust-based ecosystem affects consumer behavior, and specific quality metrics. Our new white paper is now available - read the full news release below.

Topics: data quality
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2 min read

Measure's "QuickAnswers" Digs into Consumer Views on TikTok

By Measure Protocol on Aug 21, 2020 10:49:01 AM

News about TikTok, and a potential ban in the U.S., has been flooding our feeds these past few days. Now the conversation has shifted to which company might buy the popular social media platform so that its rapidly growing user base of 85 million (in the United States alone) can continue to post their dance moves on the app. 

We wanted to find out how consumers were really feeling about the impacts on their privacy, and the potential ban. We asked a community of 2,300+ 18-35 year olds in the United States, Canada and the United Kingdom some pointed questions about their use of TikTok, and reactions to privacy concerns. Did you know that 51% of TikTok users who are concerned about privacy support Trump's possible ban? You can view more detailed results here

Topics: MRX privacy news
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1 min read

Can trust fix our persistent quality issues in market research?

By Measure Protocol on Jul 21, 2020 11:39:11 AM

We think the answer to this question is a resounding Yes. We put our hypothesis to the test recently with an extensive research-on-research project that pitted traditional market research data collection methods against new technology that is grounded in specific trust principles. We examined consumer behaviours in both ecosystems, and have a detailed paper on the results coming out in a few weeks. 

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2 min read

Young adult news consumption speaks to larger trends

By Measure Protocol on Jul 14, 2020 7:00:00 AM

We ran a study among our MSR app community a few weeks ago to get a sense of two important metrics during the COVID-19 pandemic: how they were working and how they were consuming news. Our highly engaged members had quite a bit of feedback on these topics, and some of the results surprised us. Our CMO Paul Neto wrote more about how Millennials and Gen Z are consuming news, and what they think about the news coverage, for MediaPost. MediaPost has several online publications, including The Marketing Insider, that serve as resources for advertising media professionals and marketers.  

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2 min read

Blockchain is not a decade away

By Measure Protocol on Jul 9, 2020 6:54:24 PM

Measure's CEO Owen Hanks recently wrote for The Blockchain Domain about the state of blockchain in light of current affairs. The site is part of the TMCNet.com (Technology Marketing Corporation), a leading business-to-business and integrated marketing media company, providing content-driven solutions for niche markets within the communications and technology industries. Owen's article, called "Is Blockchain Really a Decade Away? Current Events Tell Us Otherwise" gives some background information and predictions on widespread blockchain adoption. 

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1 min read

Welcome to the Measure Protocol Team, John McLaren!

By Measure Protocol on Jul 7, 2020 1:02:31 PM

Our team continues to grow around the world with the addition of John McLaren, our new Vice President of Sales. John has decades of experience in market research and consumer insights to help share our vision, including spreading the word about our new solutions: QuickAnswers and Digital Insights.  

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2 min read

Pivots for brands that are grounded in the right data

By Measure Protocol on Jun 24, 2020 1:03:40 PM

Our CMO Paul Neto writes for the American Marketing Association about just how brands can approach consumers who have vastly changed over the past few months. He says that consumers feel most comfortable with proactive brands that communicate clearly and nimble data collection can help organizations do this in a way that resonates. His latest article "Data-Based Pivots for Brands During Times of Change" maintains that new approaches to consumer research can help bring light to a murky situation, and help brands better understand the holistic consumer.

The truth is that people are ready to hear from brands right now and understand what they are doing in the face of the pandemic and other sweeping social challenges that 2020 has brought to the forefront. With emotions and behaviors changing so rapidly, brands need to keep up with consumer insights in order to avoid a misstep. 

Paul writes about a couple of new approaches that can give brands the data they need to inform actions during this turbulent time:

Fast answers to pressing questions. Spending weeks or even months fielding a study, analyzing the data and mining insights is no longer acceptable. Using a mobile-only technology, with highly engaged consumers, like Measure's MSR App, can help. "When you have fast access to consumers that are already participating in data jobs, you can gain the insights needed to find fast answers to questions that will “make your case” in reports, briefs, articles, presentations and other communications—and help you make vital decisions quickly.

Understanding the holistic consumer. Traditional research methods can only get you so far in today's highly connected world. Paul writes "new technology shows some promise for helping us gain the 'complete picture' that will help guide decisions right now." Measure's new "Digital Insights" is an option that gives brands a peek into how audiences are spending their time on their mobile devices - all in a permission-based, private environment.  

He concludes the piece with "Change is the word of the day and it has been all year long. Brands and companies need to know what their audiences are thinking. There’s no time for long market research cycles or incomplete data pictures. New approaches to consumer research can help bring light to a murky situation that is in constant flux."

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2 min read

ConGRADulations to us! Creative Destruction Lab Graduates

By Measure Protocol on May 27, 2020 3:48:29 PM

Last year, Measure was thrilled to be one of the companies selected for the Creative Destruction Lab (CDL) program within the Blockchain stream. Launched in 2012 at the Rotman School of Management at the University of Toronto, the program is designed for massively scalable, science and technology-based companies. The program includes focused streams quantum computing, space, health, oceans, AI, and blockchain. Only a very few are selected to participate, and even fewer actually graduate. We are pleased to announce that Measure Protocol is a recent CDL graduate! 

Topics: blockchain news
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2 min read

How are consumers feeling about restaurant dining? We found out.

By Measure Protocol on May 20, 2020 9:59:56 AM

We just released new research in partnership with Decode Consulting and Garden Social Beer Garden and Kitchen. The team wanted to understand consumer sentiment toward local restaurants and on-site dining post-pandemic, so we surveyed 795 adult Americans in late April 2020. Our new report was just released:  “How will restaurant dining behaviour shift after COVID-19?” It provides insights into how consumers plan to change their dining behaviors in the coming months. 

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2 min read

New solution for fast answers to market research questions

By Measure Protocol on May 13, 2020 12:12:55 PM

Our team is working hard to give businesses, brands and marketers fast access to the data and insights they need to make decisions during these times of change. Last week, we announced our new mobile behaviors data collection offering, and this week we've launched our new service for getting fast answers to your most pressing market research questions. See below for the news! 

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