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Measure Protocol - Blog

1 min read

Blockchain boosts transparency & engagement in market research

By Measure Protocol on Jul 31, 2019 2:33:08 PM

In our latest article for the American Marketing Association, we share some of the results from our pilot program that show blockchain's potential for boosting transparency and consumer engagement in a market research setting. Written by our CMO, Paul Neto, the piece dives into how consumer demands for better experiences and trust aren't going anywhere, and researchers need to step up to the plate. Blockchain and crypto-technologies hold promise. 

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2 min read

Could market research be the catalyst for greater blockchain adoption?

By Measure Protocol on Jul 19, 2019 10:17:10 AM

While blockchain is all the buzz, there’s widespread agreement across industries that we are a long way from mass adoption. Despite high awareness about cryptocurrencies like Bitcoin, and now Libra, blockchain-based applications are still surrounded by a lot of hype and not a lot of practical use. There are a few obvious reasons for low adoption (only 8 percent of Americans have used any form of cryptocurrency) including regulation, skepticism, relative immaturity of the technology, and lack of obvious, easy-to-use consumer-based technologies such as digital wallets.

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We share our blockchain "Use Case" on Disruptor Daily

By Measure Protocol on Jul 2, 2019 11:36:59 AM

Our CEO Owen Hanks recently sat down and answered a series of questions from Disruptor Daily, an online news source that covers global changes inspired by new technology, specifically pertaining blockchain. They cover these changes in real-time with a focus on the companies, founders, and investors daring enough to shake things up in the industry. One section on their site includes a series of "Use Cases" that provide access to exclusive insights, research and interviews on practical blockchain use cases.

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2 min read

News release: Announcing results of first industry-wide blockchain pilot program

By Measure Protocol on Jun 18, 2019 11:13:05 AM

We were pleased to announce some of the high level results of our pilot program this week. Check out the full news release below for details on the project. 

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We head to the NEXT Conference to talk blockchain

By Measure Protocol on Jun 10, 2019 9:07:00 AM

Planning to be in Chicago later this week for the Insights Association NEXT conference? Make sure to mark your calendar for the last session of the two-day event when our CMO Paul Neto presents "Exploring the Functional Capability of Blockchain in Market Research." He'll make sure to wrap up your conference experience in style!

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On ESOMAR's RW Connect blog: data, GDPR and economics

By Measure Protocol on May 29, 2019 7:07:00 AM

Our CEO Owen Hanks recently wrote an article for ESOMAR's RW Connect blog entitled "Data is a Nonrival Economic Good: How do we (all) get the most out of it?" He writes about how personal data can be classified in the elusive economic category of goods that has been earmarked as "nonrival" because it is not depleted and can potentially be used more than once. The term gained popularity in reference to data in a paper by Stanford economics professors Christopher Tonetti and Charles I Jones. The classification of data has become even more important in the face of legislation like GDPR.

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We talk blockchain on the HappyMR Podcast

By Measure Protocol on May 23, 2019 6:08:23 PM

Last month, we joined the HappyMR podcast live at the IIeX North America conference in Austin. John Martin, our CTO who was also giving a presentation at the event, joined host Jamin Brazil to talk about blockchain, sampling and market research. 

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Hot off the presses: new article on Research-Live

By Measure Protocol on May 14, 2019 10:31:00 AM

"Privacy is central to consumers and anyone working with their data; and GDPR has only highlighted this further. Measure Protocol’s Paul Neto discusses how this affects blockchain technology." Paul's most recent article on Research-live was inspired by Gartner's latest privacy predictions, which focus on blockchain's potential role in meeting transparency and customer assurance demands. He takes a closer look at predictions surrounding blockchain and GDPR, further defining what it means to store information in this environment. 

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2 min read

We write about personal data and the blockchain for The Next Web

By Measure Protocol on May 7, 2019 12:06:54 PM

The Next Web, or TNW, is a technology news website that 

features articles on the business of tech news, analysis of new tech companies, apps, products, emerging internet trends, culture, and marketing topics. Our CMO Paul Neto recently contributed his thoughts on personal data and the blockchain to the site, which hosts about eight million visitors per month, in his article called "Blockchain is the best way to truly benefit from our own data." 

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1 min read

Heading down to armadillo country for IIeX North America

By Measure Protocol on Apr 16, 2019 2:50:53 PM

We are headed back to Austin Texas for the second time this year (first was at SampleCon and yes, they had armadillo races there) to meet up with our colleagues and leaders in the industry at IIeX North America. By far the largest and most dynamic show in the IIeX series, the conference organizers expect around 1,200 attendees. We’re looking forward to seeing everyone there!

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