<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1419237264894765&amp;ev=PageView&amp;noscript=1">

Measure Protocol - Blog

1 min read

Can trust fix our persistent quality issues in market research?

By Measure Protocol on Jul 21, 2020 11:39:11 AM

We think the answer to this question is a resounding Yes. We put our hypothesis to the test recently with an extensive research-on-research project that pitted traditional market research data collection methods against new technology that is grounded in specific trust principles. We examined consumer behaviours in both ecosystems, and have a detailed paper on the results coming out in a few weeks. 

Continue Reading

Featured