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Measure Protocol - Blog

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Can trust fix our persistent quality issues in market research?

By Measure Protocol on Jul 21, 2020 11:39:11 AM

We think the answer to this question is a resounding Yes. We put our hypothesis to the test recently with an extensive research-on-research project that pitted traditional market research data collection methods against new technology that is grounded in specific trust principles. We examined consumer behaviours in both ecosystems, and have a detailed paper on the results coming out in a few weeks. 

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