In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.
Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."