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Measure Protocol - Blog

1 min read

We talk blockchain on the HappyMR Podcast

By Measure Protocol on May 23, 2019 6:08:23 PM

Last month, we joined the HappyMR podcast live at the IIeX North America conference in Austin. John Martin, our CTO who was also giving a presentation at the event, joined host Jamin Brazil to talk about blockchain, sampling and market research. 

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2 min read

In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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6 min read

Don’t give away your data. A few strategies to be in control of your privacy and data.

By Paul Neto on Nov 28, 2018 11:14:09 AM

You have something every business and organization wants: your personal data. The most powerful companies are no longer oil companies, they’re data companies. Most of the important decisions that we make as a society are ultimately based on what we understand about individuals and populations.

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1 min read

Measure Launches Beta Program for Brands, Market Researchers, and Community Developers

By Measure Protocol on Nov 19, 2018 2:22:27 PM

Measure is developing a person-based data marketplace that utilizes blockchain technology to provide major benefits for the data and market research industries. On one side of the market are individuals who contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location data. 

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6 min read

A Philosophy, of Sorts, for the Collection and Use of Person-based Data

By John Martin on Nov 17, 2018 11:30:25 AM

This is the second in a series of posts about building a blockchain protocol for market research. You can read the first post here.

In this post we’re going to lay out a set of views on the collection and use of person-based data that inform our decisions around product design and market strategy.

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10 min read

Building a Blockchain Protocol for Market Research — A Series

By John Martin on Nov 7, 2018 3:49:50 PM

This is the first in a series of posts about building a blockchain protocol for market research. The series is aimed at people in the business of research but many of the interesting and difficult topics center around markets and incentives and trust and are likely interesting to anyone thinking about applying blockchain technology to an industry.

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3 min read

Why Market Research Will Be a Catalyst for Blockchain Mass Adoption

By Paul Neto on Oct 16, 2018 1:58:33 PM

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