Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."
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Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled “Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program.
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The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.
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In the UK, a team of four former execs from YuMe and Crowd Science have set up a new company called Measure Protocol, offering a blockchain-based marketplace for person-based data where it says individuals are paid fairly and data usage is secure and transparent.