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Measure Protocol - Blog

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New data: TikTok's meteoric rise (despite privacy concerns)

By Measure Protocol on Feb 10, 2021 2:11:50 PM

Measure's Retro solution collects and processes raw data shared by individuals in a permissioned environment, translating it into valuable behavioral insights. Individuals in our MSR community shared their detailed app usage to show how they were using their device over a three-week period. This behavioral (not self-reported) data showed some significant results, specifically when it came to how people were using social media platforms. 

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