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Measure Protocol - Blog

2 min read

Blockchain is not a decade away

By Measure Protocol on Jul 9, 2020 6:54:24 PM

Measure's CEO Owen Hanks recently wrote for The Blockchain Domain about the state of blockchain in light of current affairs. The site is part of the TMCNet.com (Technology Marketing Corporation), a leading business-to-business and integrated marketing media company, providing content-driven solutions for niche markets within the communications and technology industries. Owen's article, called "Is Blockchain Really a Decade Away? Current Events Tell Us Otherwise" gives some background information and predictions on widespread blockchain adoption. 

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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4 min read

Three macro trends in market research to watch

By Paul Neto on Oct 23, 2018 3:31:17 PM

The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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