Planning to be in Chicago later this week for the Insights Association NEXT conference? Make sure to mark your calendar for the last session of the two-day event when our CMO Paul Neto presents "Exploring the Functional Capability of Blockchain in Market Research." He'll make sure to wrap up your conference experience in style!
During the session, Paul will talk a little bit about our recently completed pilot program where we partnered with leading research agencies to apply blockchain in a real-life market research setting. He'll also dispel some of the hype and myths surrounding blockchain, cryptography and related technologies and their potential in market research. He'll show you how blockchain allows buyers to interact directly with individuals while also protecting privacy, incentivizing accuracy, enforcing a fair compensation model, and providing transparency around data usage and payment.
We're looking forward to many of the other great sessions during the conference, including speakers from leading market research firms talking about topics such as machine learning, AI, storytelling and data-driven dashboarding. Want to connect at the show? Contact us here.