Our CEO Owen Hanks recently sat down and answered a series of questions from Disruptor Daily, an online news source that covers global changes inspired by new technology, specifically pertaining blockchain. They cover these changes in real-time with a focus on the companies, founders, and investors daring enough to shake things up in the industry. One section on their site includes a series of "Use Cases" that provide access to exclusive insights, research and interviews on practical blockchain use cases.
Owen talked with the editor a little bit about how Measure's founding story and our mission. In the interview transcript is this succinct summary: "Founded on principles of data sovereignty, privacy, transparency and fair compensation, Measure provides an ecosystem that addresses challenges faced by the market research, advertising and AI industries."
Then the interview dives into our "use case" and how we put blockchain to practical use. Owen says that the one big "super-power of blockchain is the ability to build trust and provide a foundation that facilitates good behaviours." He then dives into who can really benefit from this application of blockchain, including data buyers and the consumers themselves who participate in research conducted in the blockchain ecosystem. Accountability, transparency and heightened privacy are a win-win for all involved.
Wrapping up, they talk a bit about other marketing use cases in the blockchain space, and the exciting things going in the space. "Where will Measure be in five years?" concludes the piece: "In five years, Measure Protocol will be at the forefront of a new era of data collection empowering industries that require person-based data."
For the complete interview, visit: https://www.disruptordaily.com/blockchain-marketing-use-case-measure-protocol/