We'll be joining our colleagues from a cross-section of industries next week in Los Angeles at the Insights Association Converge Conference, held December 10-11 at the Intercontinental Downtown. The conference was designed to serve those who are working in in digital analytics, data science, consumer insights and market research. We're looking forward to joining everyone at the show, and enjoying the warm southern California climate.
Our CMO, Paul Neto, will be taking the stage as part of a panel on emerging data collection methods. He and his fellow panel members - Matt McCoy of Coy Innovation, Raj Manocha of Methodify and Chris Robson of Deckchair Data - will dive into a discussion on new methods of collecting information about consumers. They'll talk about both passive and active collection techniques, and everything in between, touching on chatbots, IoT, blockchain and more. Audience members will get a look at some of the newest, most promising techniques and tools to gain an understanding of how and where they can best be leveraged to obtain deeper insights.
So if you are attending the show, please make sure to mark your calendar for the panel on December 11 from 1:40 - 2:10 p.m. Paul will be covering important information on how blockchain-powered solutions can solve issues surrounding data privacy, transparency and other challenges facing the market research industry.
In addition, there are many sessions on the program that promise to enable learnings directly from leading data analytics and market research practitioners on a wide range of pertinent topics. From managing big picture issues like staffing, emerging trends, inter- and intra-departmental management or finding the most effective approaches, tools and tech to deftly interpret growing data streams, the lineup of speakers will give attendees valuable information and tools to help them better do their jobs. We are excited to exchange ideas and share information next week!