Measure Protocol - Blog

4 min read

A letter to our users - from Measure Protocol

By Measure Protocol on Apr 3, 2019 12:36:43 AM

If you’re reading this article, you probably know something about Measure Protocol - maybe you have used the MSR app, maybe you have taken a few surveys or browsed the website. Are you still wondering about its value? Why should you care? We shed some light on those questions below. We invite you to read on!

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2 min read

We address data control and blockchain’s role on Quirk’s

By Measure Protocol on Mar 26, 2019 11:56:55 AM

Consumer control over all aspects of life is becoming increasingly important and data ownership is no different. Our CMO, Paul Neto, addresses this issue in a new article in Quirk’s Research Industry Voices blog and in their newsletter. The article called “Responding to consumer demands for data control” dives into how the new consumer landscape and rising concerns over privacy are driving a shift in how the market research industry must address consumer data usage.

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2 min read

In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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1 min read

What is the future of blockchain? We weigh in on BlockPublisher

By Measure Protocol on Mar 5, 2019 8:00:00 AM

Recently, we answered a couple of questions for a writer with BlockPublisher, a dedicated independent blockchain and cryptocurrency news publication that strives to contribute and add value to the blockchain community. The article focuses on the technology's impact on the financial industry, with BitCoin held up as the space's first "live demo" of blockchain. But the author wanted to take a deeper dive. He wanted to know: Is blockchain the technology of the future? If so, how many industries can benefit from it?

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2 min read

How did Measure Protocol come about, anyway?

By Measure Protocol on Feb 26, 2019 3:05:52 PM

When a company first begins, an important foundation is set for culture, goals, and planning for future growth. What better way to understand what's driving Measure Protocol than to understand our founders and our shared story? Granted, this is a short history (as we launched just last year) but the synergy of our partnership set the stage for Measure's exciting future.

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1 min read

Connecting and sharing about blockchain at IIeX in Amsterdam next week

By Measure Protocol on Feb 11, 2019 5:27:06 PM

When the IIeX (Insight Innovation Exchange) conference series came on to the market research scene a few years ago, we were all excited to collectively take a futuristic look at the changes in our industry. Fast forward and IIeX has become a staple of the annual conference circuit and we’re excited to connect with colleagues and friends next week in Amsterdam at IIeX Europe.

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1 min read

Let’s talk about the reality of blockchain at SampleCon 2019

By Measure Protocol on Feb 5, 2019 12:32:48 PM

Since its inception, SampleCon has been committed to supporting innovations that drive the growth of the sample industry. Created to provide an opportunity for industry leaders to “focus and collaboratively drive the future trajectory of sample,” we always look forward to this show.

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2 min read

How does sharing data affect marketers? We weigh in with the AMA.

By Measure Protocol on Jan 17, 2019 12:57:56 PM

In a recent article on the American Marketing Association's blog, our CMO Paul Neto wrote about "The Case for Sharing Data: Consumers, Quality and Better Brand Decisions." In the piece, he argues that companies should shift their thinking around data ownership, giving consumers more control over how and when their data is used. Under current models "data that could be used productively by many at a low social cost are used only by one and society is made poorer." Putting control back in the hands of the consumers is a solution.

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1 min read

New Investment from Delvinia: Another step toward putting data control back in consumer hands

By Measure Protocol on Jan 15, 2019 6:35:07 PM

Exciting news! Earlier today, we issued a joint announcement with data collection firm Delvinia, covering its significant recent investment in Measure Protocol. Delvinia is considered an authority on the data economy and an "innovation incubator." This investment reinforces our approach to "building the future of how data is collected and exchanged, ultimately giving consumers control of their data."

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2 min read

Our experience at CONVERGE: New on the Insights Association Blog

By Measure Protocol on Dec 26, 2018 1:48:00 PM

Earlier this month, we were lucky to be able to attend the Insights Association CONVERGE conference in Los Angeles and speak on a panel entitled Data integrity and the blockchain opportunity.” Our CMO, Paul Neto, joined Isaac Rogers of 20/20 Research and Ted Waz of The Opinion Economy to talk about the technology and how it is poised to change the way we approach market research and consumer data usage. The panel answered some thought-provoking questions from moderator Karen Morgan of Morgan Search International, but the real fun came when the audience chimed in. In fact, there was so much audience interaction that the session ran well over its allotted time in the conference program. 

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