Measure Protocol - Blog

1 min read

We head to the NEXT Conference to talk blockchain

By Measure Protocol on Jun 10, 2019 9:07:00 AM

Planning to be in Chicago later this week for the Insights Association NEXT conference? Make sure to mark your calendar for the last session of the two-day event when our CMO Paul Neto presents "Exploring the Functional Capability of Blockchain in Market Research." He'll make sure to wrap up your conference experience in style!

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On ESOMAR's RW Connect blog: data, GDPR and economics

By Measure Protocol on May 29, 2019 7:07:00 AM

Our CEO Owen Hanks recently wrote an article for ESOMAR's RW Connect blog entitled "Data is a Nonrival Economic Good: How do we (all) get the most out of it?" He writes about how personal data can be classified in the elusive economic category of goods that has been earmarked as "nonrival" because it is not depleted and can potentially be used more than once. The term gained popularity in reference to data in a paper by Stanford economics professors Christopher Tonetti and Charles I Jones. The classification of data has become even more important in the face of legislation like GDPR.

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We talk blockchain on the HappyMR Podcast

By Measure Protocol on May 23, 2019 6:08:23 PM

Last month, we joined the HappyMR podcast live at the IIeX North America conference in Austin. John Martin, our CTO who was also giving a presentation at the event, joined host Jamin Brazil to talk about blockchain, sampling and market research. 

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Hot off the presses: new article on Research-Live

By Measure Protocol on May 14, 2019 10:31:00 AM

"Privacy is central to consumers and anyone working with their data; and GDPR has only highlighted this further. Measure Protocol’s Paul Neto discusses how this affects blockchain technology." Paul's most recent article on Research-live was inspired by Gartner's latest privacy predictions, which focus on blockchain's potential role in meeting transparency and customer assurance demands. He takes a closer look at predictions surrounding blockchain and GDPR, further defining what it means to store information in this environment. 

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2 min read

We write about personal data and the blockchain for The Next Web

By Measure Protocol on May 7, 2019 12:06:54 PM

The Next Web, or TNW, is a technology news website that 

features articles on the business of tech news, analysis of new tech companies, apps, products, emerging internet trends, culture, and marketing topics. Our CMO Paul Neto recently contributed his thoughts on personal data and the blockchain to the site, which hosts about eight million visitors per month, in his article called "Blockchain is the best way to truly benefit from our own data." 

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1 min read

Heading down to armadillo country for IIeX North America

By Measure Protocol on Apr 16, 2019 2:50:53 PM

We are headed back to Austin Texas for the second time this year (first was at SampleCon and yes, they had armadillo races there) to meet up with our colleagues and leaders in the industry at IIeX North America. By far the largest and most dynamic show in the IIeX series, the conference organizers expect around 1,200 attendees. We’re looking forward to seeing everyone there!

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We write about putting blockchain to the test for Insights Association

By Measure Protocol on Apr 10, 2019 3:08:11 PM

In preparation for our upcoming presentation at the Insights Association's NEXT Conference this June, we dove into how we're dispelling some of the hype surrounding blockchain in a new article on their blog. The piece, "Blockchain in Market Research: Putting The Hype To The Test," was written by our CMO Paul Neto. In it, he sets the stage for what we hope to uncover with our pilot program, which we announced last month. 

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4 min read

A letter to our users - from Measure Protocol

By Measure Protocol on Apr 3, 2019 12:36:43 AM

If you’re reading this article, you probably know something about Measure Protocol - maybe you have used the MSR app, maybe you have taken a few surveys or browsed the website. Are you still wondering about its value? Why should you care? We shed some light on those questions below. We invite you to read on!

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2 min read

We address data control and blockchain’s role on Quirk’s

By Measure Protocol on Mar 26, 2019 11:56:55 AM

Consumer control over all aspects of life is becoming increasingly important and data ownership is no different. Our CMO, Paul Neto, addresses this issue in a new article in Quirk’s Research Industry Voices blog and in their newsletter. The article called “Responding to consumer demands for data control” dives into how the new consumer landscape and rising concerns over privacy are driving a shift in how the market research industry must address consumer data usage.

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In the news! Measure launches blockchain pilot program with market research industry leaders

By Measure Protocol on Mar 12, 2019 3:16:00 PM

We announced the launch of our new pilot program today, which explores how blockchain can impact long-standing industry issues surrounding data quality, trust, and transparency. To accomplish this, we've partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective.

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