a blockchain protocol

This is the first in a series of posts about building a blockchain protocol for market research. The series is aimed at people in the business of research but many of the interesting and difficult topics center around markets and incentives and trust and are likely interesting to anyone thinking about applying blockchain technology to an industry.

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The $76B global market research industry has been going through a transformation over the past decade. This transformation can be characterized by three macro trends that ultimately will change the face of the industry. I would describe these three macro trends as automation and agile research, advanced analytics and techniques, and data sovereignty. Not to minimize the progress that has been made in this industry, but this is also the same industry that has spent 50+ years primarily taking the paper survey that went door to door and making it more efficient with telephones, CATI systems, and the internet - with little change to the primary data collection vehicle - the survey.

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Measure is thrilled to participate in the two day Cryptonite World Tour in San Francisco on September 26-27, 2018 - hosted by Cryptonite Ventures

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In the UK, a team of four former execs from YuMe and Crowd Science have set up a new company called Measure Protocol, offering a blockchain-based marketplace for person-based data where it says individuals are paid fairly and data usage is secure and transparent.

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On June 12th 2018, Owen Hanks, CEO of Measure Protocol, took to the stage at IIeX 2018 Atlanta as part of the IIeX Insight Innovation startup competition. Owen had five minutes to pitch and impress a panel of judges which included individuals from Kantar and Forrester.  

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