Measure Protocol Website Cookies Policy

This Cookie Policy was last updated in August 2018.


Welcome to Measure Protocol’s privacy notice. Measure Protocol respects your privacy and is committed to protecting your Personal Data. This Privacy Notice will inform you as to how we look after your Personal Data when you visit (our “Website”) and tell you about your privacy rights and how the law protects you.

How we use cookies

Cookies are very small text files that are stored on your equipment when you visit some websites, which can be used to identify that you have previously visited a site, or to store small bits of information locally with you. We use cookies to remember your preferences and to make the Measure Protocol website easier for you to use.

You can remove any cookies already stored on your computer, but if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

We use the following cookies: 

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Purpose
 __hs_opt_out This cookie is used by the opt-in privacy policy to remember not to ask the visitor or accept cookies again. Expires: 2 years 
__hs_do_not_track This necessary cookie can be set to prevent the tracking code from sending any information. Expires: 2 years
__hs_testcookie This necessary cookie is used to test whether the visitor has support for cookies enabled. Expires: Session cookie
hs_ab_test This cookie is used to consistently serve visitors the same version of an A/B test page that they've seen before. Expires: Session cookie
<id>_key When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login.
hs-messages-is-open (TTL 30 minutes) This cookie is used on the visitor UI side to determine/save whether the chat widget is open for future visits. It resets after 30 minutes of inactivity.
hs-messages-hide-welcome-message (TTL 1 day) When you dismiss the welcome message in your messages tool, a cookie is et to prevent it from appearing again for one day.
__hstc The main cookie for tracking visitors. It contains the domain, initial timestamp, last timestamp, current timestamp, and session number. Expires: 2 years
 hubspotutk This cookie is used for to keep track of a visitor's identify. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. Expires: 10 years  
__hssc This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the _hstc cookie. It contains the domain, viewCount and session start timestamp.
_hssrc Whenever HubSpot changes the session cookie, this cookie is also set. It is used to determine if the visitor has restarted their browser.
messagesUtk This cookie is used to recognize visitors who chat via the messages tool, if applicable. 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.