What Are the Top Brands by Share of Purchase Journeys in Consumer Electronics?

Research Behavioral signals

Anker leads consumer electronics purchase journeys in the US at 6.3% share, ahead of Samsung (4.7%), PlayStation (3.9%), HP (3.8%), and Samsung Galaxy (3.8%). These findings come from Measure's permissioned behavioral panel, which tracks how consumers discover, research, and purchase across platforms. The data reflects observed online behavior — not surveys or stated intent.

Purchase activity across the Technology category on the US behavioral panel shows a notably fragmented field — even the leader, Anker, holds just over 6% of category purchase activity.

Top brands by purchase journey share — Technology

% of Technology-category purchase events, US panel, Jan 2024–Dec 2025

Sourced from brand_metrics_category_share, audience_category = 'Technology', country = 'US'. Only brands in the Audience Dictionary are included.

Anker's lead reflects high-frequency accessory purchases. Peripherals like OtterBox, Spigen, and SanDisk outrank brands you'd expect higher. PlayStation and Nintendo together hold ~7.1% — gaming generates consistent purchase volume year-round.