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New Era Cap Buyers in 2025: Who They Are, How Sports Fans and Streetwear Consumers Compare, and What Cross-Purchase Behavior Reveals
Measure Predict panel data reveals the New Era cap buyer is 54% male, concentrated in the 25–44 age band, and over-indexes on Music & Audio at 301, Sports & Recreation at 212, and Video Gaming at 203. Here's the full portrait: who's buying caps in 2025, how the sports fan consumer compares to the streetwear consumer within the audience, and what cross-category shopping reveals about the complete New Era buyer beyond headwear.
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