Behavioural datasets, ready to query
Aggregated behavioural features built from first-party consented activity, delivered as native tables on Snowflake. There is no pipeline to build and no raw event rows to process, just derived signals ready to join to your own data.
Digital Personas
Cross-platform behavioural profiles describing how one person spends their time across ten digital channels, from browsing and search to social, video, AI assistants and Amazon. One row per person, aggregated over a full year.
- 10
- Surfaces per market
- 301 to 306
- Features per profile
- US, GB
- Markets
- Quarterly
- Refreshed
Snowflake Marketplace
View datasetGLP-1 Journey Personas
Individual-level GLP-1 behavioural profiles, built from what consented participants searched, browsed, asked an AI assistant, and bought. One row per person, with treatment state, adoption barriers and journey timing derived from observed activity rather than claims data.
- 191
- Features per profile
- 6
- Treatment states
- GB, US
- Markets
- Quarterly
- Refreshed
Snowflake Marketplace
View dataset