Consumer tech & social platforms
Digital ecosystems
Product, data and measurement teams building or monetising digital ecosystems.
MEASURE DATA
The world's largest cross platformdataset of consumer behaviour
A human data platform that turns real-world behavior into journeys, personas and outcomes for your products and solutions.
Behavioral data is fragmented across devices, apps, retailers and platforms.
Most decisions rely on claimed or modelled data, not observed journeys.
It's hard to connect exposure → journey → outcome consistently across channels.
The problem today
Behavior is fragmented.Decisions are made on partial views.
Most organizations still stitch together claimed, modelled and channel-specific signals—and miss the through-line from exposure to journey to outcome.
THE PLATFORM
One behavioral data platform,many way to use it
Five capability layers connect real consumer signals to journeys, personas, outcomes, competitors—so your team can move from behavioral analysis to confident decisions.
Journey viewLive viewMapped
Current signal
Paths across touchpoints
Sessions stitched into coherent journeys
01Journeys
Cross-app and cross-channel paths from discovery to decision.
PersonasLive viewShopBrowseResearchSegments
Current signal
Who is behaving
Stable personas from observed behavior
02Personas
Behavior-based segments built on how people actually live online.
OutcomesLive viewLiftConv.ROASShareLift
Current signal
Proof in metrics
Conversion, share, and commercial signals
03Outcomes
Uplift and prediction scores that link exposure and journeys to real-world actions.
VisibilityLive viewIndexed
Current signal
Category & feature demand
Where attention concentrates in the category
04Category & feature visibility
How categories, features and brands show up across AI, search and apps.
Teams we built this platform for
Product, growth and insights leaders who need one behavioral spine across ecosystems—not channel silos.
Retail, QSR & delivery
Growth & innovation
Growth, innovation and consumer insights teams for retailers, QSR and delivery apps.
Research & data partners
Richer behavioral inputs
Market research agencies and data platforms who need richer behavioral inputs.
NEXT STEPS
Get started with Measure Data
If you care about person-level real behavioral data across devices, apps, retailers and platforms, talk to us
- Brief us on timelines, markets, and the decisions you need to support
- Get a curated walkthrough of what this solution delivers on-platform
- Line up proofs, integrations, or a pilot that matches how you operate